Does Your Marketing Plan Whisper Or Speak Volumes?
A business marketing plan should be more than just a whisper. It should speak volumes to your customers about your reputation, loyalty and business savvy. A solid marketing plan should also be up-to-date with the latest technological advances to attract cutting edge consumers.
The start to a good marketing plan begins by defining your targeted audience and finding ways to capture their interest. While mailings are a thing of the past, you can garner a significant amount of attention by exposing your business to various outlets such as LinkedIn and Google Profiles.
As noted by one Atlanta public relations agency,”..communication that shares, connects and intertwines thoughts, ideas, dreams and inspires will make your company/product/organization carve out a space.”
The more exposure your company can generate, you’ll find your customer base to find your business to be a trusted resource.
Hiring A PR Company
There are a host of benefits to hiring a PR company to generate clients for your business. They can begin by giving you an honest view of the present state of your company and what it takes to achieve your future goals. They also have the skills to assess both your strengths and weaknesses and tweak any areas that need readjusting. PR companies have access to relationships that can be beneficial to your business and help it grow. If you’re looking to polish your image, they also have the tools to garner a great reputation by offering a service or product that proves worthy to your clientele.
Use Social Media
Gone are the day of flyers, telemarketers and door-to-door sales people. In order to gain recognition for your business, you need to be current with social media sites such as Facebook, Twitter, Pinterest and YouTube. This dynamic outlet is a way for you to connect on a personalized basis with the customer. If they like a certain product, you have the abilities to interact and thank them for their business.
When a customer has a problem, you can also be there to ask the reasons behind their dislike and what you can do to gain their trust. Social media sites are also outlets to notify customers of any new additions to your business such as new products or services that can be beneficial to them.
An easy to navigate website can gain the attention of today’s consumer, especially if you set up an eye catching visual display. It should also have the tools to help the consumer surf your site quickly and without any difficulties. A problematic website will send your customers scurrying for the competitors.
SEO marketing can also aid in getting your website more clicks and direct leads than endless mailings. The primary goal of the business is to target your set audience and get them to click your site by way of popular keywords. SEO is an ongoing business project, and you need to review your search engine rankings at least monthly. This will allow you to compare your website against the competition and change the things that need readjusting.
Marketing techniques from the past such as cold calling, door-to-door pitching and long mailing lists have become a thing of the past. Today’s consumers rely on state-of-the-art methods in order to gather information about a product or service before spending their hard earned money. That’s why your marketing strategy should speak louder than the competitors.
Nadine Swayne knows the importance of a great marketing plan for businesses and shares this information. Try researching online, using terms such as Atlanta public relations agency, for ideas to help increase your company’s digital voice.
Photo credit #1: http://www.flickr.com/photos/l_bo/2747581103/
Photo credit #2: http://www.flickr.com/photos/86530412@N02/7987532186/