With competition in the beauty industry at an all-time high level, your hair salon must offer the ultimate beauty experience that your clients will enjoy and tell others about. Retaining clients is the key to operating a successful salon, and by offering customer service that is second to none, you can be assured that these customers will return again and again to your salon to get their hair and nails done. It is up to you to make a client’s time in your salon a memorable experience, and by simply tracking their preferences, you can convince them that yours is the only salon in town worth visiting.
Provide Consultation Services
If they are new to your salon, clients may be nervous about taking your advice or trusting your opinions, but you must realise that, after a few visits, the customer will rely on you to try new colours or styles to update their appearance. Listen carefully to their conversations so that you can record their preferences, which will enable you to meet or exceed their expectations.
Use Creative Booking Techniques
Instead of asking the client if they want to book a future appointment, you can suggest that they return in six weeks to update their colour treatment or to provide a shampoo and style. It’s important that you have a definite plan in mind for their next visit so that you sound professional and let them see your technical expertise in caring for their hair.
Offer a Variety of Services
Just providing clients with a special touch of care can do a great deal in influencing them to return to your hair salon. Make notes about the type of tea that they prefer or a snack that they may enjoy while visiting your salon for their appointment; on their next visit, you can review their information before their arrival and then offer them their favourite beverage while they wait on their stylist to come for them. Always have information ready to share about all of the services provided by your salon for them to take with them as well; they can share this with family, friends, and colleagues and help you grow your business.
Add Value to Your Marketing
Rewarding valued clients with incentives can also help to make their experience in your salon the ultimate in beauty treatments. Offer them a free gift with a purchase or furnish a discount to them if they try one of your new products. You’ll add value to the services that you’re providing to them, and they’ll feel as if they are special clients in your salon.
Track Their Preferences
Another way to add to the joy of the experience that clients have in your salon is to use reliable software to track their preferences. With Hairmax Salon Software, you can enter their information so that you can send promotional adverts to them, schedule their appointments online, and inform them of cancellations so that they can make their schedule more flexible and convenient for their needs.
In today’s beauty industry, you must have a competitive edge, and using the latest software combined with exceptional customer care can put you in the lead as you provide the ultimate beauty experience for your client base.
Image attributed to: FreeDigitalPhotos.net marin