How Social Media Can Improve Your Marketing Campaign
Choosing to become a business owner in the modern world is a huge step in a person’s life. The challenges presented with such a task are huge, but a successful venture into this world can give a budding entrepreneur the life that they’ve always dreamed of. For a company to be successful, though, it’s important to ensure proper marketing so that a target audience is reached. One of the most recent and important facets of getting a company’s name out there is social media, and any business owner who understands how social media can improve their marketing campaign is set to take their industry by storm.
Broader Consumer Reach
One of the greatest ways that social media can improve a marketing campaign is by expanding the reach of the company. In previous years, a company depended on expensive advertising and word of mouth to get their name out there. Word of mouth is always a difficult thing to achieve, but with the advent of social media giants like Facebook and Twitter, this task isn’t quite as difficult.
A company could literally start out with only 15 customers and still become successful using social media. If even one of these customers “likes” a company’s Facebook page, for instance, all of that person’s friends will see that they’ve done so.
Since the average Facebook user has 190 friends, this immediately allows a company to reach nearly 200 additional potential customers. Add this to the fact that an individual’s friends will see anytime they “like” or “share” a post from the company, and the possibilities for reaching new people are endless.
Search engine optimization (SEO) is an imperative part of any marketing strategy. Using SEO tactics allows a company to move their website higher on a search engine’s list of returned search results. Since over 70 percent of search engine users never venture past the first page of results, a high ranking website is essential.
Luckily, social media can help improve this ranking. Providing links on social media pages directed towards the company’s website, for instance, create what are known as “backlinks”; and search engines place a high priority on sites with these backlinks. Additionally, business owners can use SEO companies, such as Everspark Interactive, to implant targeted keywords on their social media sites, and these keywords combined with the aforementioned backlinks can be gold for a company website making its way up through the Google ranks.
Interacting with a “follower” on a social media site is essential. In many cases, users get no reply whatsoever when they leave comments on the Facebook pages of industry giants like Coca-Cola, McDonald’s or Wal-Mart. A user who actually gets a reply from a business page, however, will feel like the company really cares about them. This increases consumer trust, and this confidence is essential in any marketing campaign.
In addition, a social media page’s users will see whenever one of their friends comments on a specific page. As mentioned, this can bring new potential clients to a company’s social media page. In addition, if the user engages in a conversation with the page, their friends will see each time they post a new comment, and they’ll eventually start wondering what all the “hubbub” is about.
Any business owner who hopes to be successful in the modern world must employ an array of marketing tactics meant to reach out to their specific demographic. Since social media sites make this so easy, a few of the typical hardships that businesses faced in the past are nearly nonexistent. While social media marketing must be used in conjunction with other tactics, such as television ads and SEO, its use nearly guarantees a much greater reach to potential clients.
Owning a website helps Nadine Swayne understand the importance of social media and submit this article. Her research found that Everspark Interactive, an Atlanta-based SEO company, can implement the best tools for your marketing plan and digital landscape, helping your business soar to new economic heights!