4 Top Factors In Choosing The Best Domain Name
Setting up your own website and being able to reach out to your intended audience is an exciting prospect. You may have big hopes and dreams for your website’s success and want to take every precaution to make sure your site will survive and grow. However, part of your planning process should include picking out the best domain name for your new website. Despite everything else on your site, if you do not have a good domain name, you may not be able to attract visitors to your business or personal website. As you consider which domain name is best for your online goals, you should consider several important criteria during the selection process.
Online web surfers are not likely to remember long and complicated domain names. People typically remember domain names that are short, catchy, and easy to spell. In fact, studies have shown that many people, as they search the web, typically do not want to exert a lot of time and attention to spelling and proofreading as they search. If they cannot remember how to spell your domain name or if your name is too long, many people will choose to visit other websites. Further, even if they want to visit your site, they could be directed to other sites simply by misspelling your website’s domain name. Professional Domain Brokers can help to keep your name simple, direct and easy to spell to ensure that your desired audience finds your site.
2. Use ‘.Com’ If Possible
Along with keeping your domain name simple, you may also help your intended audience find your website by using .com after your website’s domain name. Most people enter .com automatically, as if by default. They are less likely to search for your website or successfully locate your site if your domain name has .net or another TLD (top-level domain) after it. Using .com, if at all possible, can help you establish a successful website that will endure for years.
3. Keywords And Domain Names
You can also route your audience to your website by using relevant keywords in your domain name. Because many people use keywords in their searches, you can help your audience find your site by using relevant keywords in your domain name. Without the keywords that relate to your content being present in your domain name, your audience will have to put more effort into finding your site or rely on their memories to recall your site’s name and online address. You can make their online visits easier by keeping relevant keywords in your name.
4. Appealing Domain Names
People want to visit sites that have commercially appealing domain names. You can guarantee your site’s success and survival by utilizing a domain name that is recognizable and commercially attractive to online visitors. Further, you can help new customers and followers find you through social media by utilizing social media plugins on your website. As more people share your website, like your statuses, pictures, videos, and other content, and leave comments on your website, the more newcomers will take notice of and visit your website.
Choosing the best domain name for your website can be crucial if you want to ensure your site’s survival and success. As you consider what name is best for your site, you should keep several important suggestions into mind and aim to make your site as visible and commercially appealing as possible.
Formerly owning an E-Store inspires Nadine Swayne to forward this information. At times, the viral ‘name game’ in business can be intimidating, and hiring a professional is best. Toby Clements is a Domain Broker who can help guide you to the right choice of your company’s name asset.
Photo credit: http://www.flickr.com/photos/seoplanter/7460436606/