Is Your Business Legit Enough for Consumers? 4 Tips That Gain a Customers Trust
Running a business can be a difficult task, and even one mistake made in the numerous facets of being a business owner can completely destroy a company. One of the worst things that an individual can do is not gain the trust of their customers.
Without this trust, no business can really survive. It should also be noted, however, that certain actions that can cause a lack of trust can also lead to legal problems. For business owners who take steps to earn and hold onto their clientele’s trust, however, this shouldn’t be an issue.
1) Have a Trustworthy Company
While it would be great to live in a world where everyone could be trusted by their word alone, that’s simply not the world we live in. When it comes to businesses, it’s important for an owner to have all necessary certifications, and in reality, this can help start building trust in a company.
For example, Everspark Interactive, an Atlanta SEO company, provides an actual video of a FOX News correspondent quoting a statement made by the company regarding the legitimacy of SEO’s in the internet marketing industry. Essentially, this firm was used as an authoritative reference. The video placement from a credible source communicates trust to a prospective consumer.
If contractors for a company carry around a copy of the company’s HVAC license, proof of business insurance and a city business license, for instance, they’ll be much more likely to gain a potential client’s trust upon an initial consultation.
Simply making these claims, however, can become a big problem if they’re untrue. Running a business without proper certifications or claiming to have certifications without actually having them can lead to thousands of dollars in fines and even lawsuits if something goes awry during a job.
Another way to increase consumer confidence in a company is to get favorable reviews posted on websites like Yelp and Angie’s List. Potential customers will see these reviews and, if they’re positive, will feel as if the company is trustworthy.
It should be noted, however, that these reviews must be from legitimate customers. It’s okay to offer a current client an incentive to leave a review, but the Federal Trade Commission (FTC) will be all over a business owner if it’s discovered that they hired random individuals to post fraudulent reviews.
One of the biggest mistakes that a company can make is putting out subpar or even dangerous products. If news gets out that a product isn’t fulfilling its intended purpose, this bad press can quickly spread and lead to a complete lack of trust in a company’s products or services.
Business owners should also know, however, that bad publicity isn’t the worst outcome of these instances. If a budding entrepreneur starts selling products that are actually harmful to people, they could face a product liability lawsuit.
These lawsuits can leave a business in financial ruin, so an individual should always be certain that they’re providing a quality product before going into business.
Maintaining truthful advertising is also essential if a business wants to look legitimate and trustworthy. There are also various types of laws, however, that regulate marketing.Unfortunately, several companies have found ways around some of these laws, but the simple truth is that word will eventually get out about the use of deceptive advertising. This will end badly for the company.
Business owners should always refrain from deceptive marketing tactics, but if their advertising methods cross a certain line of deception, they may actually face a lawsuit.Countless business owners face false advertising lawsuits every year, and since the FTC’s rules are very strict about this practice, one mistake can lead to serious legal troubles.
Sadly, there are plenty of shady businessmen sprinkled throughout the country, but customers can always rest assured that these individuals’ complete lack of care will eventually come back to haunt them.
Maintaining trust is essential, and since it’s the case that many aspects of holding onto trust are also required by law, a business owner who keeps their customers happy can also keep the legal system far at bay.
Jamica Bell is a blogger and entrepreneur who contributes this article to equip business owners to effectively attract and maintain consumers through trust and integrity. Everspark Interactive is an Atlanta SEO company dedicated to innovative internet marketing on behalf of their clients.
Photo credits: http://www.flickr.com/photos/76029035@N02/6829409437/