When you read amount SEO and internet marketing, you will find that the focus is often very much on the way you write and the way you build links. Content is important because that’s what Google ‘reads’ when its indexing your site. In short, if you want Google to find your site easily then you need to ensure that there is lots of content on there for it to sift through and identify with. This will also help Google to know what your site is about, and of course it will give your readers good reason to visit your site and hopefully spend some time there reading.
But your articles aren’t the be all and end all of your internet strategy – not by a long shot. In fact, one of the most important elements of your online promotion is your choice of images which can have a huge impact on your success. Here we will look at why it’s so important to choose the best pictures for your site and at the various different ways this can impact on your site’s success.
While most of your traffic will probably come from Google, that doesn’t mean that all of it will come from people searching your content. Some of those visitors rather will have been brought to your pages because of the images and will have found your site through looking for particular pictures. This traffic will be relatively low quality because they probably just want to see your picture and go, but some of those visitors will inevitably stick around so it’s still worth trying to attract these visitors.
One of the biggest challengers for bloggers and webmasters is getting people to stick around and read a whole page rather than just glancing at it and leaving. The internet has trained us to look at websites and then just quickly leave once we’ve found what we want – our attention spans aren’t what they used to be. Thus if you can’t grab attention quickly and effectively, your site won’t have the lasting impact you want it to.
So what can you do? Well one solution is to use an attractive and interesting looking image that will reel your readers in. A good image should not only tell people what the article is about (and confirm that it’s what they’re looking for), but also pique interest and tell the visitors that your site is high quality and cares about production values.
Finally, having great images can help with your marketing and allow your internet marketing services to do a better job. This is because the images will often serve as a preview on Facebook and other social media when your articles are being promoted. This makes the post catch attention when it’s set alongside lots of other posts and also tells people at a glance what the link is about. Along with a catchy headline and a well targeted audience, this is what will make sure those posted links are a hit and that you bring in thousands of potential customers.
Today’s guest post is courtesy Jake Cornwall. He is an SEO by profession and has vast knowledge about the nitty gritty’s of his profession. When he isn’t working, he likes to chil out with his family and friends.