Saturday, February 16, 2019

Hard Copy Newspapers Still Beat Digital Media

Hard Copy Newspapers Still Beat Digital Media


A recent poll highlights that 96% of newspapers are still read in hard copy form rather than online, though a decline in the figure is somewhat inevitable. The study finding these results was published by City University which examined the reading patterns of 12 national newspapers for four years up to 2011. The study found that in 2011, the average daily readership per print to be 2.1 million compared to just under 710,000 online.

hard copy newspapers still beat Hard Copy Newspapers Still Beat Digital Media

The investigation into newspaper readership was led by Dr. Neil Thurman of City’s journalism department and is by far one of the most comprehensive of its kind, highlighting that though we may live in the digital age, there is still life in hard copy newspapers, and likely will be for a while to come.

A Closer Look

A more detailed insight into the study reveals differences for different tabloids. For instance, websites such as The Independent, The Guardian and The Daily Telegraph which don’t charge users to access content were the most popular taking roughly 7% of the total annual minutes of reading of the publications. For those sites that did charge users such asthe Financial Times, this figure was reduced to 4.1% and with The Times reduced all the way down to less than 1%.

Other popular publications were much less successful in transitioning to online media, with titles like The Sun achieving a maximum of 1.2% of their total readership from the internet. The implications of the study are not only relevant to the journalists and publishers but also to advertisers who now have a vast array of methods to communicate their messages with the wider public.

Newspaper Apps

hard copy newspapers still beat1 Hard Copy Newspapers Still Beat Digital Media

The only real flaw of the study was that it did not track reader’s behaviours via smartphone and tablet apps, though browsing regular websites with mobile devices was included. Dr. Neil Thurman states that the ‘the best we can do is estimate that ‘apps’ boost newspapers’ online reading time by between 20-25%’. Even with applications factored into the equation, the study would still state that over 90% of newspaper readership comes from print.

Not the End of Paper Yet

The study demonstrates to the wider public that tablets, whether they be iPads or Kindles have not taken over the country yet as people still prefer reading articles in hard-copy form. The news comes as a relief for not only print publications but also printing services nationwide, whose businesses are in many ways related as both fear the looming danger of online media replacing magazines and other similar enterprises.

Though the study does clearly state that a decline is inevitable, it seems that future is not here just yet. The benefits of media taking to the internet are quite obvious as it is easier and cheaper to obtain. In addition to this, with news published on the internet, individuals can also read the insights of other readers, whereas this is not possible with print publications. The internet essentially will form the new and powerful platform for nearly all kinds of media, and it’s only a matter of time before it completely obliterates the paper printing business.

This post is by Matt from Silver Image London. I have been in the printing industry for many years and I have seen our industry grow year on year.

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Interactive Media – The Next Big Thing

Interactive Media – The Next Big Thing


Whenever we hear the term interaction design we think of it as some far off possibility that does not really find its way into our everyday browsing for instance. It is only a matter of time before it becomes more and more common and it starts to affect the way we look up information for example. Many experts and tech-wizards believe that in earlier years digital design was still immature and that in 2013 we will be able to enjoy it in its advanced form. This applies to applications (both web apps and those for mobile phones), websites, and other forms of media that is at all interactive in nature.

The ways in which interactive media is slowly but surely creeping into our lives are as follows:-

  • Platforms are made to create interactive websites that really appeal to users all over the world and especially if they have special affinity for the genre or the topic being discussed.
  • Content is now accessible widely on mobiles and formats have been adjusted to accommodate the needs of standard smartphones. Streamlining the content you need is now much easier than before.
  • Many web designers believe that interactive media is fast becoming an absolute necessity and that it is no longer an add-on on various websites. It is not an accessory anymore but is very much present now.
  • Greater development in this regard is taking place and now web developers and web designers are working together to create better and improved interactive media.
  • Devices are now coming out every day and newer models of everything are being created at break-neck speed. To cope with this massive influx of new devices, development is also going through a surge.
  • Even touch technology may soon be replaced with something else, so users and touch screen enthusiasts need to watch out for that.

The new trend that is following interactive media and web design is making material look as legibly and easily readable as possible. Previously, navigation was not as easy as this and often some time would be wasted before the user got what he or she was looking for. Now it is all about accessibility and ease of use for the website visitors. Headings and sub-headings are used and content is neatly divided according to relevancy so that there is no needless scrolling around for no reason.

However there may be a few drawbacks for designers when these sorts of things are being designed. It is undesirable that the webpage should look like it’s retarded or that it’s a page out a baby book. Content needs to be easily found but within reason obviously. Touch sensitivity is very important and it also directly translates into ease for the user. It is an element that designers are now using to the best of their advantage.

Since so much development has already taken place, most web designers are sort of apprehensive about the next big thing. They don’t want to create anything that is similar or that may turn out to be unpopular in the long run. Users do tend to be temperamental in such matters.

Uncertainty will perhaps always exist in this field to a certain extent. Content still takes the centre stage and many users are after just that and not some technological slideshow that will open their minds. Designers need to think a lot about this and need to know that an overuse of technology is not the answer. The content may work even if it is not rich in media items, colorful displays and visually impressive images.

About Author:

Sarah McPherson is a member of the webste design newcastle team at Eureka SEM. Sarah loves to blog about all things online marketing and recently has begun to learn about conversion rate optimisation.

website Interactive Media   The Next Big Thing

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