Tuesday, August 21, 2018




Interactive Media – The Next Big Thing

Interactive Media – The Next Big Thing

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Whenever we hear the term interaction design we think of it as some far off possibility that does not really find its way into our everyday browsing for instance. It is only a matter of time before it becomes more and more common and it starts to affect the way we look up information for example. Many experts and tech-wizards believe that in earlier years digital design was still immature and that in 2013 we will be able to enjoy it in its advanced form. This applies to applications (both web apps and those for mobile phones), websites, and other forms of media that is at all interactive in nature.

The ways in which interactive media is slowly but surely creeping into our lives are as follows:-

  • Platforms are made to create interactive websites that really appeal to users all over the world and especially if they have special affinity for the genre or the topic being discussed.
  • Content is now accessible widely on mobiles and formats have been adjusted to accommodate the needs of standard smartphones. Streamlining the content you need is now much easier than before.
  • Many web designers believe that interactive media is fast becoming an absolute necessity and that it is no longer an add-on on various websites. It is not an accessory anymore but is very much present now.
  • Greater development in this regard is taking place and now web developers and web designers are working together to create better and improved interactive media.
  • Devices are now coming out every day and newer models of everything are being created at break-neck speed. To cope with this massive influx of new devices, development is also going through a surge.
  • Even touch technology may soon be replaced with something else, so users and touch screen enthusiasts need to watch out for that.

The new trend that is following interactive media and web design is making material look as legibly and easily readable as possible. Previously, navigation was not as easy as this and often some time would be wasted before the user got what he or she was looking for. Now it is all about accessibility and ease of use for the website visitors. Headings and sub-headings are used and content is neatly divided according to relevancy so that there is no needless scrolling around for no reason.

However there may be a few drawbacks for designers when these sorts of things are being designed. It is undesirable that the webpage should look like it’s retarded or that it’s a page out a baby book. Content needs to be easily found but within reason obviously. Touch sensitivity is very important and it also directly translates into ease for the user. It is an element that designers are now using to the best of their advantage.

Since so much development has already taken place, most web designers are sort of apprehensive about the next big thing. They don’t want to create anything that is similar or that may turn out to be unpopular in the long run. Users do tend to be temperamental in such matters.

Uncertainty will perhaps always exist in this field to a certain extent. Content still takes the centre stage and many users are after just that and not some technological slideshow that will open their minds. Designers need to think a lot about this and need to know that an overuse of technology is not the answer. The content may work even if it is not rich in media items, colorful displays and visually impressive images.

About Author:

Sarah McPherson is a member of the webste design newcastle team at Eureka SEM. Sarah loves to blog about all things online marketing and recently has begun to learn about conversion rate optimisation.

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A Look At The Three Big Coffee Shops And Their Incentive Schemes

A Look At The Three Big Coffee Shops And Their Incentive Schemes

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In the world of comic shops there is undoubtedly a ‘big three’ major players. This is somewhat of a ‘holy trinity’ of coffee, that accounts for much of the industry’s business and where most of us will spend a lot of money. The brands in question of course are ‘Starbucks’, ‘Costa’ and ‘Café Nero’, each of which has a number of unique benefits of downsides that wins them their own fans and enemies.

One of the things that all three have in common is some form of rewards scheme to try and keep their customers loyal. These schemes are smart from a business perspective as a way to get repeat business from their customers but each works in a slightly different way and like the coffee itself, each has its own advantages and disadvantages. Here we will look at some of the advantages and disadvantages of each system and what you can learn from them as a business.

Café Nero

coffee shop A Look At The Three Big Coffee Shops And Their Incentive Schemes

Café Nero has perhaps the most simple of all three reward systems and is also the place where you will get the most free coffee. At Nero you can pick up a loyalty card at any of the stores when you buy coffee and then get a stamp or two each time you make a purchase. Once you’ve filled up the nine slots you can then get a free coffee of any kind.

The simplicity of this system is first and foremost a huge bonus. This means that anyone can pick up a loyalty card even if they’re in a rush and understand it in a moment. At the same time, these cards benefit from their disposable nature – if someone loses their loyalty card they can just pick up another one and not feel hard done by.

This disposable nature though also makes them very easy to forget about, while the fact that people won’t have a card after their ninth purchase means there’s a small point where that person will have no ‘commitment’ to Nero.

Costa

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Costa uses a slightly more conventional points rewards system that uses a card with a magnetic strip. Users can then have their card swiped every time they buy a coffee and get points added to their card that they can spend as they choose. Unfortunately this system is somewhat ‘stingy’ meaning you’ll probably have to drink about 20-30 beverages before you get anything for free – a fact that will cause many customers to become resentful.

While Costa’s system is relatively simple to understand, there is an online aspect for people who want to sign up, which creates new marketing opportunities for Costa and provides extra incentives to the customer.

Starbucks

coffee shop2 A Look At The Three Big Coffee Shops And Their Incentive Schemes

Starbucks have made something of a mess of their rewards scheme. Recently they had a system that requires users to ‘top up’ their loyalty card by paying money into it, which meant they had to be willing to pay $20 or more for their first coffee and often left them with money ‘stuck’ on their card (though it was useful for giving to people as a gift). This system wasn’t intuitive so Starbucks has since scrapped it but the confusion has led to few people adopting the new format.

So the winner is Nero! How can your business learn from this lesson?

Jack Voltz is a business analyst and an ardent coffee lover. While there are many successful business models, he has listed 3 top coffee chains in this post and their various incentives which has led to their success.

Photo Credits: image 1 image 2 image 3



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The Big Stars from the Big Bang Theory American Sitcom

The Big Stars from the Big Bang Theory American Sitcom

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No, the Big Bang Theory is not what happened at the beginning of the universe creation. The Big Bang Theory is an American sitcom which started its journey in 2007 on CBS. The mainline of this sitcom talks about life of 5 friends – Leonard Hofstadter (Johnny Galecki), Sheldon Cooper (Jim Parsons), Penny (Kaley Cuoco), Howard Wolowitz (Simon Helberg) and Rajesh Koothrappali (Kunal Nayyar). While all are the geeks and the scientists, Penny is a blonde waitress at the local The Cheesecake Factory which want to be an actress. They are altogether bind by Sheldon’s extra geek behavior, look on relationships and on the whole universe. The CBS is currently airing the fifth season and the show had been renewed for 3 additional years.

big bang theory The Big Stars from the Big Bang Theory American Sitcom

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Photo Credit: Melody Sandoval (CC BY 2.0)



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Are You Ready for Big Lunch?

Are You Ready for Big Lunch?

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When it comes to eating many people decide to take a really big meals.
But what is really big and where are the boundaries?

1 Are You Ready for Big Lunch?

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12 Are You Ready for Big Lunch?



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